Privacy Policy


This is our policy regarding how we collect, use, and disclose the information we, Little Lot Company Limited. (“Little Lot”, “we”, “us”, or “our”), collect on our website services at (the “Website”); game applications (collectively, the “Apps”); through browser and other web extension applications, and through the services available through our ;Website, Apps, and other applications (such services, along with the Website, Apps, and applications are, collectively, the “Services”).

This Privacy Policy applies to all of our users, including children under the age of 13. Although children under 13 may use certain components of our Services, we have designed our Services such that parents, teachers, or school administrators must create an account before their child can access our Services, and we generally do not require or collect personal information directly from children. From our children student users (under 13), the Services will never require full names or addresses; we ask only for a generic user name, which can be a nickname or a first name.

In addition, while we generally don’t seek to collect personal information from children, we will collect any information that a child nonetheless provides to us through our Services, which may include the child’s name or username (if not already provided by a parent a teacher). We encourage parents and teachers to educate their children about limiting the types of personal information that their children provide over the Internet, including to us.

By visiting our Website or using any of our Apps or Services, you agree that any information that we collect from or about you through our Services will be handled as described in this Privacy Policy. Your use of our Services, and any dispute over privacy, is subject to this Privacy Policy and our Terms of Use, including its applicable limitations on damages and the resolution of disputes. Little Lot Co., Ltd Terms of Use are incorporated by reference into this Privacy Policy.

Information We Collect

We collect information directly from you in several places on our Services, as set forth generally below.

Currently, visitors to our Services are able to access some content without becoming a member. However, if you would like to download worksheets, engage in digital learning experiences, customize or personalize certain content, gain access to certain community features, or rate editorial content, you are required to register to become a member. In order to register, you must supply us with a valid email address and password; as well as some additional voluntary information about you (e.g., your "type": parent, teacher, or student; school affiliation, grade focus, zip code, etc.).

Premium Services
If you’d like access to one or more of our paid offerings, you'll need to register for that offering, and you'll be asked to provide additional personal, billing, or other specified information that we'll need to charge for and activate the service or product. Customers purchasing one or more of our paid offerings will be asked to provide basic personal information about their children such as a screen name.

Public Forums: Blogs and Comments
As a service to our users, we feature Blogs and Comments where users with similar interests can share information and support one another, send messages to one another, provide a review of our products, comment on editorial content. Information shared in Blogs and through Comments postings is accessible to the general public and may be viewed, disclosed to, or collected by third parties that do not adhere to our Terms of Use or this Privacy Policy or that may use the information to send you unsolicited communications. In addition, we may retain this information as necessary to resolve disputes, provide customer support, and troubleshoot problems as permitted by law. You should think carefully before disclosing any personal information in any public forum.

At certain times, you may be asked to participate in surveys, which are generally aimed at obtaining general information, such as your reactions to a particular article or feature set on our site. Because information obtained in these surveys is connected with individual subscribers and is used internally to improve our products or better market our services, participation is voluntary.

Contests and Sweepstakes
We sometimes offer contests or sweepstakes in which certain personal information is required for registration, for purposes of verifying the entrants’ identities and notifying the winners. If the contest or sweepstakes is being administered by a third party, this information will be disclosed to that third party. However, entrants may select contest names distinct from their User Names, and the information is not connected with their User Names.

Other Information You Provide Through Our Services
We will also collect any other information that you provide through our Services, such as your name, email address, job title, phone number, school or organization name, account type, payment type, and the contents of any message you submit through our Services.

Information We Collect from Third Parties
You can create an account with us, by logging in through certain third-party accounts, such as Facebook, Google, Amazon, and Clever. By logging in through a third-party account, you grant Little Lot permission to access certain information from that third-party account as explained on the permissions page when you log in, including: your name, email and public profile ID.

Information We Collect Automatically
We use various technologies to collect and store information, including cookies, pixel tags, local storage, such as browser web storage or application data caches, databases, and server logs. This information may include, but is not limited to, account information; IP address; domain name; browser type and operating system; web pages viewed while logged in; links clicked; the length of time spent on our Services; and the referring URL, or the webpage that led a user to our Services. In addition, we will collect information about user activities within our Services, such as which games a user plays, the number of correct and incorrect answers, and download history.

We automatically collect information about a child’s use of our Services through cookies and other technologies, including without limitation: domain name; browser type; browser language; operating system type; device name and model; pages or screens viewed; links clicked; when and the length of time spent using Services; and the referring URL, or the webpage that led to our Services. We also may collect IP address and other unique identifiers from children, as well as information about a child’s activities within our Services, such as which games s/he plays, the number of correct and incorrect answers, and download history, but we will only use such information to provide our Services and to understand user activity while using our Services. This information will be linked back to the parent/teacher’s email address on the account so that we may provide the account holder with personalized feedback about each child’s educational progress.

How we use children’s information
We use the information we collect via the Services, in order provide our Services, to tailor our Services (e.g., by showing a child learning experiences tailored to him/her), to respond to requests, and as otherwise set forth in the “Use of the Information” section of the Privacy Policy – though please note that we will not send marketing communications to children under 13 or otherwise market or advertise to them.

How We Disclose Children’s Information
We do not sell or rent the personal information we collect from children under 13 to third parties or permit third parties to use such information for marketing purposes. In general, we may disclose the personal information that we collect about children to provide our Services, to comply with the law, to protect Little Lot and other users of our Services, and as otherwise set forth in the “Disclosure of Information” section of the Privacy Policy. We do not enable children to make their personal information publicly available through our Services.

Parents’ Rights to Review, Delete, and Control Our Use of Their Child’s Personal Information
Parents, teachers, and schools have a right to review the information we have collected about their child, to delete it, and to tell us to no longer use their child’s personal information. Parents, teachers, and school administrators can review most of the information we collect about their child by logging in to their account, reviewing their account information, and updating the information we maintain about their child – or by contacting us to request access to, request that we no longer use, or delete their child’s personal information. To make such a request, please include your name, your child’s username, and your email address, and specify clearly the action you would like us to take. We will try to comply with your request as soon as reasonably practicable. Please note that copies of information that a parent has updated, modified, or deleted may remain viewable in cached and archived pages of the Services for a period of time. If a parent, teacher, or school administrator does not want us to collect and use his/her child’s personal information anymore, then the parent, teacher, or school administrator may cancel his/her account and his/her child’s use of the Services.

BiiNo’s Tunes Data Collection

To use the full features of the BiiNo’s Tunes application, you must first have a parent or teacher register to with his/her name and a valid email address. The email address will be used to send product information, free newsletters, special offers, and communication regarding the Services. For more information please find the category “Use of the Information” below. To opt out of the communication, please find the category “Choice and opt-out” below.

BiiNo’s Tunes also requires a bluetooth connection with BiiNo, the hardware device. To allow this connection to be made, BiiNo’s Tunes require access to your device’s location data. BiiNo’s Tunes collects location data to enable the application to use Bluetooth to detect and connect to its hardware device, BiiNo.

Little Lot : Interactive At Home

To use features of the Little Lot : Interactive At Home application, you must first have a parent or teacher register with a valid email address. The email address will be used to send product information, free newsletters, special offers, and communication regarding the Services. For more information please find the category “Use of the Information” below. To opt out of the communication, please find the category “Choice and opt-out” below.

Once you submit the required registration information, we alone will determine whether or not to approve your proposed account. If approved, you will be permitted to log in to your account with your password.

For as long as you use our Services account, you agree to provide true, accurate, current, and complete information. If you forget your password, please use the password recovery system in the application to reset your password with the recovery code. You are responsible for complying with these Terms when you access and use the Services, whether directly or through any account that you may setup or use. It is your job to obtain and maintain all equipment and services needed for access to and use the Services as well as paying related charges. It is also your responsibility to maintain the confidentiality of your password. Should you believe your password or security for any of the Services has been breached in any way, you must immediately notify us.

Little Lot : Interactive At Home application requires access to the device's camera to scan the flashcards to comes with the package. The photos, videos, and live feed from the camera is not collected nor stored.

The Discovery Activity Set Application

The Discovery Activity Set Application does not collect any personal data. The application requires access to your device's camera to use its scanning functionality. The photos, videos, and live feed from the camera is not collected nor stored.

Cookies and Other Tracking Mechanisms

Tracking data consists of both individual and aggregated tracking information and is automatically gathered using “cookies.” A cookie is a small data file containing information, such as a user’s member name, that is written to the user’s hard drive by a web server and used to track the pages visited.

We use cookies in several ways to track users’ navigation through our Services. First, the information we gather on an individual basis is used for internal purposes only, such as accessing a member profile. We also use tracking information on an aggregate basis, to track the usage of our products, to analyze patterns on our Services, and to provide anonymous reporting of usage for internal and external clients. In all cases, our cookies are encoded and contain a unique digital signature to prevent tampering. They do not contain user passwords. We also employ technology that is commonly referred to as “action tags” (also known as “web beacons” or “one pixel .gif files”) to measure the effectiveness of our advertisements.

You can control your browser’s settings regarding cookies by selecting “Internet Options” or “Preferences” in the menu bar of your browser. This will allow you to prevent your browser from accepting new cookies, have your browser notify you when you receive a new cookie, or disable cookies altogether. However, because cookies allow you to easily navigate our Services without having to constantly log in using your User Name and password, we recommend that you leave them turned on.

Tracking by our contractors and agents
We use third-party online business optimization software (including Google Analytics), to assist us in the capture and analysis of customer usage information. These service providers act as limited agents to us, for the purpose of providing their services. Any information obtained by such third parties from our users or us is and will remain our property, and will be subject to this privacy policy. We do not permit these service providers to review, share, distribute, print, or reference any session data of visitors to our Services, except as specified in our agreements with them or as may be required by law. To learn more about the privacy practices of such service providers, we encourage you to review the Google Privacy Policy; the Salesforce Marketing Cloud Privacy Policy.

Use of the Information

We use your information, including personal information, as follows:

Provide Our Services
We use your information to provide and maintain our Services, including tailoring content to you; processing orders and payments; improving our Services; developing new features, products, or services; authenticating users; performing technical operations, such as updating software; and for other service and support-related purposes.

Free Newsletters
If you’re a registered member, we use your email address to send you free email newsletters containing selected editorial, educational content, advertisements, and links to our Website, Apps, and social media accounts. You can select which free newsletters you would like to receive or remove yourself from our free newsletter delivery list at any time by visiting your Email preferences page.

Special Offers and Advertisements
We may from time to time send registered members of Little Lot special offers and advertisements for products or services offered by us or third parties. We will not disclose any of your personal information to such third parties when we do this. If you do not wish to receive third party offers and advertisements, please change your settings on your Email preferences page.

We use your information to communicate with you (including by email) about your use, or use by the children associated with your account, of our Services, including to send you product or service updates; respond to your inquiries; and for other informational, marketing, or promotional purposes.

Webinars and Events
If you register for our webinar or event, we use your email address to send you notifications relevant to the webinar or event.
Research and AnalyticsWe use your information to analyze how users interact with our Services; to monitor and analyze usage and activity trends; and for other research, analytical, and statistical purposes.

Protecting Rights and Interests
We use your information to protect the safety, rights, property, or security of you, Little Lot, the Services, any third party, or the general public; to detect, prevent, or otherwise address fraud, security, or technical issues; to prevent or stop activity that Little Lot, in its sole discretion, may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to enforce this Privacy Policy and our Terms of Use.

Legal Compliance
We use your information to comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; to respond to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.

Choice and Opt-out

Members may opt out of receiving updates, notifications, and/or newsletters by de-selecting the corresponding boxes in the Email preferences page. Updates, newsletters, and email notifications will also include instructions for opting out of those communications.
You may access, modify, or delete the personal information that you have provided to us by logging into your member profile page or emailing us at If you request restrictions on our uses or disclosures of your personal information, we may comply with your request by terminating your membership and deleting your account information. Please note that we can only honor requests to out opt of disclosures on a going forward basis and opt-out requests do not affect information that we have previously disclosed. We may also retain certain information about you as required by law or as permitted by law for legitimate business purposes. For example, if you request that we delete your information but we believe that you have violated our Terms of Use, we may retain information about you in order to attempt to resolve the issue before deleting it.

Disclosures of Information

We do not sell or disclose the personal information about you described above to nonaffiliated parties (including but not limited to companies, authorities, institutions, or individuals) except to provide you with products or services, when we have your permission, or under the circumstances listed below. We do not disclose your personal information to third parties for those third parties’ own marketing purposes.

With other users of our services in order to provide our Services, such as disclosing a child’s information with a parent, teacher, or school administrator so that the parent, teacher, or school administrator can monitor his/her child’s progress on our Services;To nonaffiliated companies that we engage as contractors or agents to perform services for us, such as administering our Website, systems, and software; sending direct mail communications; or administering a sweepstakes or contest. We will disclose your information with such contractors only to the extent reasonably necessary for them to perform services on our behalf, consistent with this Privacy Policy;In response to subpoenas, court orders, or legal process, from law enforcement agencies or state and federal regulators, or as otherwise required by law;To assert or defend our legal rights, including fraud prevention and enforcing this Privacy Policy and our Terms of Use;To protect the rights, property, or safety of us or other persons, including to detect, prevent, or otherwise address fraud, security, or technical issues, or anything else that we may consider to be, or pose a risk of being, an illegal, unethical, or legally actionable activity;As we deem appropriate to attempt to prevent physical or emotional harm to other persons and/or to their property based on overt or implied threat;In connection with an actual or proposed corporate merger, acquisition, asset purchase, or other transaction or proceeding involving all or part of the business or assets to which the information pertains; andTo other companies, such as direct marketers to perform marketing services on our behalf, or other institutions with whom we have joint marketing agreements.We may also disclose aggregate, anonymous, or de-identified information about users for marketing, advertising, research, compliance, or other purposes


We have implemented safeguards to protect the information we collect. Please be aware that despite our efforts, no data security measures can guarantee 100% security.

You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

If you are a parent, teacher, or school administrator, we encourage you to talk to your children about online safety and how they can protect themselves online.

Changes in this Privacy Policy

If we decide to change this Privacy Policy, we will post changes to our Website.

We reserve the right to modify this Privacy Policy at any time, so please review it before disclosing personal information on one of our Services. If we make changes that materially affect our uses or disclosures of personal information that we have previously collected from you, we will provide a mechanism for you to opt out of the new use or disclosure.

Your Independent Relationship With Other Companies

Our Services may contain links to third-party websites and applications. Please note that this Privacy Policy will not apply to your independent relationships with other companies that from time to time may offer you products and services, or are otherwise linked from on our Services. Those companies’ privacy policies will govern how they collect, use and disclose personal information that you provide to them.

In addition, some of our advertising partners will on occasion take polls of our visitors, in which case you would provide your information directly to the advertising partner. Such polls are for use by the advertising partner, and participation is voluntary. We do not assure privacy of information voluntarily provided in response to a survey or poll.

Contact Us

Little Lot Co., Ltd. operates the Services. Questions or comments regarding this policy should be directed to or mailed to 318 Ladprao 23 Ladprao Rd. Chankasem, Chatuchak Bangkok, Thailand 10900